Updating meta tags
Let’s look at what meta tags are, what meta tags matter, and how to avoid mistakes when implementing meta tags on your website.
HTML meta tags are officially page data tags that lie between the open and closing head tags in the HTML code of a document.
You should write engaging, meaningful content on a technically well optimized platform and get good links and social engagement.
That’s what builds great rankings, meta keywords have nothing to do with it.
Yet we still see site owners using meta keywords on their websites and, according to Google Trends, people are still searching for meta keywords, although there seem to be fewer queries than some years ago.
There is no longer an option to activate a meta keywords input field.You could add a meta tag on a page, indicating that page’s main keywords.It looked something like this: This meta keywords element (like all meta elements) is invisible to visitors but visible to search engines.Google has recently expanded the character length of meta descriptions to 320 characters.You’ll notice a change in the SERP’s, where instead of there being 2 lines of a meta description, there can be 4-6 lines of meta description length.