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It will allow Facebook users to create separate profiles from their main Facebook accounts to pursue romantic connections.

It's easy to dismiss Dating as Facebook copying Tinder, just like it ripped Instagram Stories from Snapchat.

And it should make dating app incumbents like Tinder and Bumble anxious.

To help keep the two versions of your Facebook self separate, your Dating profile will only use your first name, and your existing Facebook friends won't appear as potential matches.

The ODA provides general information on common enquiries users have about dating services but will not deal directly with individual complaints which are properly the responsibility of member companies.

The ODA monitors enquiry and complaint levels and the issues complained about.

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